Film Marketing Research: The A-Team

Strategies

• Posters (teaser and theatrical)
• Trailer (teaser and theatrical)
• Press conferences
• Websites

The teaser poster for the A-Team

There is also an official website for the film which shows the second trailer for the film. Each page has a theme related to one of the main characters in the film.

Face’s section is, somewhat appropriately, “Trailers and Videos.” This section actually has quite a bit of content, including the two Trailers, the Four TV spots and six music videos featuring various producer/artist remixes of the iconic theme song.

“Downloads” is B.A.’s section and just has a selection of Wallpapers and AIM Icons.

Hannibal has “About the Film,” which is where you’ll the Story synopsis – which is pretty good and gives good background on the plot outlines – as well as Cast and Filmmakers profiles. 

Murdock, finally, has the “Gallery,” which has about 13 stills from the movie.

The film has official Facebook and Twitter profiles which regularly posted updates regarding the film, such as press conferences, public meetings and competitions.


The movie’s one cross-promotional deal was with the Del Taco fast-food chain, which offered movie-themed drink cups and used some of the movie’s lines in their sign-age and advertising. 

An online game let you take control of the team’s iconic van and drive it around Google Earth, unlocking movie clips and other content as you go.


So overall, I think the marketing campaign for the film was very effective because it involves the target audience by including games and appearing on social networks so they can get closer to the film. It was also effective because the film was associated with other brands outside the film such as Orange, which gave it more publicity and built the film up more.